About the Role

We are seeking a highly driven and results-oriented Senior Performance Marketer to lead and scale our paid acquisition efforts across multiple digital channels. The ideal candidate is an expert in performance marketing with deep hands-on experience managing and optimizing campaigns on Meta Ads (Facebook & Instagram) and Google Ads. You will be responsible for driving measurable business growth through data-driven strategies, campaign optimization, audience targeting, and conversion-focused marketing initiatives.

This role is ideal for a performance marketer who thrives in a quick-paced setting, stays ahead of digital advertising trends, and is eager to expand their expertise into Programmatic Advertising. Experience with SEO is a strong advantage and will be considered a valuable addition to the role.

Key Responsibilities
Plan, execute, manage, and optimize performance marketing campaigns across Meta Ads and Google Ads platforms.
Develop acquisition strategies focused on lead generation,



customer acquisition, revenue growth, and return on ad spend (ROAS).
Monitor campaign performance daily and implement data-driven optimizations to improve conversions and reduce acquisition costs.
Conduct audience research, segmentation, targeting, and retargeting strategies to maximize campaign effectiveness.
Create, test, and optimize ad creatives, landing pages, ad copies, and conversion funnels.
Manage campaign budgets efficiently and ensure optimal allocation of advertising spend.
Analyse campaign performance using Google Analytics, Meta Business Manager, Google Ads, and other reporting tools.
Generate actionable insights through performance reports and present recommendations to stakeholders.

Pay: ₹20,000.00 - ₹50,000.00 per month

Perks
Cell phone reimbursement

Work Location: In person

📌 Senior Performance Marketer Edappally
🏢 Katic Designs
📍 Edappally