Ravelcare Limited is a publicly listed, digital-first personal care company redefining customized and professional haircare and skincare in India. With a strong presence across D2C, marketplaces, and quick commerce platforms, Ravel is scaling aggressively and building the next phase of profitable, data-led growth.
If you are excited about owning real revenue impact in a high-growth, listed consumer brand, this is where you belong.
Role Description
This is a full time, on-site role based in Mumbai for a Senior Performance Marketing Specialist .
You will own and drive profitable growth across D2C and marketplace channels. This role goes beyond running ads. You will be responsible for architecting scalable acquisition systems, optimizing funnels, improving blended CAC, and driving contribution-focused revenue growth. This is a high ownership role
Key Responsibilities:
Lead paid acquisition across Meta, Google, YouTube and other performance channels
Optimize blended MER, CAC and LTV
Improve website conversion rates, AOV and retention metrics
Write ad ideas and work with creative team to make recent creatives
Manage marketplace advertising performance including ACOS and TACOS
Build structured experimentation frameworks across creatives and funnels
Leverage analytics and cohort data to unlock scalable growth
Brainstorm with creative team and make performance creatives
Collaborate closely with creative, product, supply chain and tech teams
Own weekly growth dashboards and revenue reporting
This is a high-ownership role with direct impact on topline and profitability.
Qualifications
Minimum 3 to 5 years of experience in growth or performance marketing within a D2C or consumer brand
Must have independently handled and scaled Meta Ads budgets of ₹1 crore or more per month in previous roles
Proven experience driving user acquisition and retention profitably
Robust understanding of blended CAC, MER, LTV/CAC and contribution margin
Deep expertise in marketing analytics, web analytics and performance measurement
Hands-on experience with Meta Ads and Google Ads at scale
Experience building structured experimentation frameworks across creatives and funnels
Exposure to lifecycle marketing and automation flows
Ability to think strategically while executing with speed
Strong cross-functional collaboration and problem-solving skills
Bachelor’s degree in Marketing, Business or related field