Main Purpose of the Role

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

Main Responsibilities

List the main responsibilities this role regularly performs.

Conduct market research, oversee product development and design, set prices, launch current products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market prospects for the product/service.

Monitor, analyze,



and evaluate product performance and customer feedback to generate current product ideas.

Identify product/service changes to meet customer needs.

Liaise with other areas of the organization (e.g., production, R&D;) to implement these changes.

Prepare sales forecasts and budgets.

Monitor sales volume, revenues and costs against forecasts.

Adapt plans to improve the sales performance of the product/service.

Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

📌 Senior Manager Commerce Growth And Performance Marketing Mumbai
🏢 Abbott Laboratories
📍 Mumbai