SEO Specialist

Job Summary

We are looking for a creative and analytical SEO Specialist with a robust focus on SEO content strategy and content writing. This role is ideal for someone who understands how to create high-quality, search-optimized content that ranks well on Google while delivering value to users. You will be responsible for planning content strategies, writing and optimizing web content, conducting keyword research, and improving organic traffic through on-page SEO and performance analysis.
Research, plan, and create SEO-friendly blogs, articles, category pages, landing pages, product descriptions, buying guides, and FAQs.
Conduct comprehensive keyword research and map keywords based on search intent.
Develop content strategies that improve organic traffic, keyword rankings, and conversions.
Optimize content using primary, secondary, and semantic keywords while maintaining a natural writing style.
Rewrite and refresh existing content to improve rankings, user engagement, and search visibility.
Create compelling meta titles, meta descriptions, headings, and SEO-friendly URLs.
Ensure all content follows Google's EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) and Helpful Content Guidelines.
Produce original, plagiarism-free,



factually accurate, and engaging content.
Collaborate with designers to recommend images, infographics, and visual elements that enhance content performance.
Maintain a consistent brand voice across all website content.
Optimize title tags, meta descriptions, heading structure (H1-H6), image alt text, URLs, and internal linking.
Improve website content structure, readability, and user experience to maximize search visibility.
Implement and validate Schema Markup to improve rich search results.
Optimize category pages, product pages, blogs, and landing pages according to Google's latest SEO best practices.
Identify and resolve on-page SEO issues that affect website performance.
Stay updated with Google's latest algorithm updates, SEO trends, and content marketing best practices.
Research competitor content strategies and identify content gaps.
Work closely with SEO managers, developers, designers, and marketing teams to execute SEO initiatives.
Recommend recent content ideas based on keyword prospects, seasonal trends, and customer search behavior.

Pay: ₹12,000.00 - ₹22,000.00 per month

Work Location: In person

📌 Seo Specialist Kolkata
🏢 Anvie Fashion Global
📍 Kolkata