About The Opportunity A energetic D2C beauty & skincare brand accelerator operating across India, we help emerging skincare labels scale through digital-first, community-driven social strategies. We don’t just post content—we architect viral moments, decode Gen-Z beauty trends, and turn followers into loyal customers. If you live and breathe skincare trends, TikTok algorithms, and UGC storytelling—we’re building the next big indie brand, and you’re the social engine.

Role & Responsibilities Own the end-to-end social media calendar across Instagram, TikTok, YouTube Shorts & Pinterest—producing scroll-stopping content that drives engagement, conversion, and brand recall.

Translate skincare science into digestible, trend-led storytelling—think “before & afters,” ingredient deep dives, and myth-busting Reels.

Manage UGC campaigns—spot, commission, and amplify real user testimonials, reviews, and transformation stories.

Collaborate with influencers & micro-creators to design co-branded content that feels authentic, not advertorial.

Track & report social KPIs (engagement rate, CTR, ROAS, follower growth) and pivot strategy weekly based on real-time performance.





Partner with product & e-commerce teams to align social messaging with launch timelines, promos, and inventory drops.

Skills & Qualifications Must-Have

Instagram Reels

TikTok For Business

UGC Curation

Beauty Trend Analysis

Social Media Analytics (Meta Business Suite, TikTok Creator Tools)

Influencer Collaboration Tools (AspireIQ, Upfluence, or similar)

Content Calendar Tools (Notion, Trello, Airtable)

CRM / Shopify Integration (for tracking social-to-sale attribution)

Preferred

Experience with Skincare D2C Brands (or Beauty Tech)

Familiarity with Canva Pro or CapCut for quick edits

Basics of Google Analytics or UTM tracking for social ROI Advantages & Culture Highlights Work with breakout indie skincare brands—your content directly shapes their growth trajectory.

Creative freedom: test current formats, platforms, and hooks—no rigid brand guidelines here.

On-site culture in a buzzing D2C hub—think daily product sampling, trend workshops, and real-time campaign war rooms.

Skills: attribution,ugc,social media,storytelling,accelerator,instagram,algorithms,branded content,d2c,analytics

📌 Skincare Social Media Specialistc Noida
🏢 Beyond Border Consultants
📍 Noida