Plan and execute SEO (On-page, Off-page, Technical & Local SEO) to improve website rankings and organic traffic.
Manage and optimize Google Business Profile (GMB) for multiple locations, including posts, reviews, and local SEO.
Plan and manage Google Ads and Meta (Facebook & Instagram) Ads to generate high-quality patient enquiries.
Create and manage engaging content for Facebook, Instagram, LinkedIn, and YouTube.
Plan, edit, and publish YouTube videos, Shorts, Instagram Reels, and patient education videos.
Shoot and edit videos of doctors, patient testimonials, awareness campaigns, and hospital events.
Design thumbnails, captions, and creative marketing content using tools like Canva and Adobe Creative Suite.
Manage website updates, SEO blogs, landing pages, and email marketing campaigns.
Monitor campaign performance using Google Analytics, Search Console, YouTube Studio, and Meta Business Suite, and prepare monthly reports.
Improve online reputation by managing Google reviews and patient engagement.
Stay updated with the latest digital marketing trends and leverage AI tools such as ChatGPT, Gemini, and Canva AI to improve productivity.
Required Skills
Solid knowledge of SEO, Google Ads, Meta Ads, and Google Business Profile.
Experience with Google Analytics, Search Console, and WordPress.
Proficiency in video editing using Adobe Premiere Pro, CapCut, DaVinci Resolve, or similar software.
Basic photography/videography skills and creative content creation.
Experience managing YouTube channels and optimizing videos for search.
Excellent communication, analytical, and organisational skills.
Preferred Experience Experience in healthcare, hospitals, clinics, or medical marketing will be an advantage.
Success Metrics
Performance will be evaluated based on:
Growth in organic website traffic and keyword rankings.
Increase in patient enquiries and appointment bookings.
Improved Google Business Profile visibility and reviews.
Growth in YouTube subscribers, video views, and social media engagement.
Better campaign ROI and lower cost per lead.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
📌 Social Media Manager Mumbai
🏢 MEC
📍 Mumbai