Key Responsibilities:

Campaign Management & Execution:
Plan and execute end-to-end performance marketing campaigns across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram).
Drive customer acquisition and revenue targets in line with brand goals.
Define and execute bidding strategies, experiments, and A/B tests to optimize campaigns.

Data Analysis & Optimization:
Analyze performance metrics (CAC, CVR, RTO/RVP, prepaid %, LTV) to identify insights and growth opportunities.
Use attribution tools and data-driven forecasting to maximize ROI and improve funnel performance.
Recommend website merchandising strategies and conversion optimization initiatives.

Stakeholder & Budget Management:
Manage end-to-end stakeholder relationships to ensure alignment on goals and deliverables.
Effectively allocate and optimize marketing budgets across channels.

Creative Collaboration:
Work closely with the creative team to develop performance-ready ad creatives.
Provide input on messaging and visual direction to enhance engagement and conversion.

E-commerce Platforms:
Manage and track campaigns integrated with platforms like Shopify, Magento, or other e-commerce CMS.




Recommend enhancements to website structure and customer journey.

Required Skills & Experience:
Minimum 5+ years of hands-on experience in performance marketing, with 3+ years in a D2C workplace.

Expertise in:
Google Ads (Search, Shopping, Performance Max, YouTube)
Meta advertising (Facebook, Instagram)
Deep understanding of:
Customer acquisition costs (CAC)
Conversion rate optimization (CVR)
Return to Origin/Return vs. Purchase (RTO/RVP)
Prepaid percentage and other key D2C KPIs
Experience in performance forecasting, budget management, and revenue planning.
Proven ability to run experiments and optimize campaigns using attribution and analytics tools.
Familiarity with Shopify, Magento, or similar platforms.
Solid analytical, problem-solving, and project management skills.
Excellent communication and stakeholder management.

Valuable to Have:
Experience in brand media planning and optimizing top-funnel KPIs.
Exposure to affiliate marketing and programmatic advertising.
Knowledge of broader e-commerce growth strategies.

📌 Lead Performance Marketing 5+ Years Of Experience Inc Bengaluru
🏢 TMRW House of Brands
📍 Bengaluru