We are seeking a Performance Marketing Executive to plan, execute, and optimize paid campaigns across Meta and Google Ads, manage ad budgets, track conversions, and deliver data-driven results for clients.

Key Responsibilities
Plan, execute, and manage paid campaigns on Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, YouTube) across multiple client accounts
Monitor campaign performance daily and optimize for ROAS, CPA, CPC, and CTR
Manage and allocate ad budgets efficiently across campaigns and clients
Run A/B tests on creatives, ad copy, audiences, and landing pages
Set up and maintain conversion tracking using Meta Pixel, Google Tag Manager, and GA4
Build and refine audience segments — retargeting pools, lookalikes, and high-intent cohorts
Prepare weekly and monthly client reports with transparent insights and recommendations




Coordinate with design and content teams to brief and iterate on ad creatives
Stay on top of platform updates, new ad formats, and performance marketing trends

Requirements
1–3 years of hands-on experience running Meta and Google ad campaigns (agency experience is a plus)
Solid grasp of funnel metrics: CTR, CPC, CPM, CPA, ROAS, and conversion rates
Working knowledge of GA4, Google Tag Manager, and Meta Business Suite
Comfortable with Excel/Google Sheets for reporting and analysis
Analytical mindset with sharp attention to detail
Explicit communication skills — you'll be explaining numbers and insights to clients

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Executive Vashi
🏢 Terminal one studios
📍 Vashi