Key Result Areas Supporting Actions

Tapping Business potential for the Region
Footfall generation- Ensures execution of the footfall generation plan and monitors quality
Store business plan inputs
Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / prospects.
Business development- Generate leads for RM in terms of business potential and scope for newer stores

Franchisee Management
Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc
Encouraging investment from franchisees

Merchandize Management
Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps

Store Operations
Monitor store opening timelines
Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.
Recent Store opening- Responsible for recruitment and managing store opening checklist
SOP Compliance:



Undertakes regular store audits and points out the gaps
Rectifies and maintains store standard

Understanding Consumer needs
Information Collection- Ensure compliance to the procedures and a high rate of registration.
Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
Develop rapport with top customers (approx 20) of every store.

Team Management
Recruitment- Hire Store Manager under RM’s guidance
Store manager quarterly appraisal/ performance review
Motivate and engage the team at the stores
Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views
Spend Budget- Compliance monitoring, set monthly spends.
Training- To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar

📌 Area Business Manager, Tamil Nadu Bharat
🏢 Aditya Birla Fashion and Retail
📍 Tamil Nadu