Core Job Responsibilities Campaign & Event Management: Assist in planning 360-degree marketing campaigns for peak wedding seasons and regional festivals. Coordinate fashion shows, product launches, and influencer collaborations Digital & Social Media Marketing: Manage daily operations for Google Ads, Meta Business Suite (Facebook/Instagram), and localized WhatsApp marketing. Oversee content creation, including bridal textile photoshoots and promotional catalogues. Market & Competitor Analysis: Analyze local consumer behavior, track competitor pricing, and identify market trends across Kerala's highly competitive textile landscape. Sales & Cross-Functional Collaboration: Work closely with showroom floor managers and retail staff to align marketing promotions with sales targets and inventory.