Core Responsibilities
Strategy & Budget Management
Channel Distribution: Selecting the ideal mix of organic and paid platforms based on target demographic behavior.
Financial Oversight: Allocating, monitoring, and continuously adjusting multi-channel campaign budgets to ensure high Return on Investment (ROI).
Competitor Benchmarking: Regularly auditing competitors' online strategies to spot growth prospects.
Cross-Channel Campaign Oversight
Search Marketing: Driving organic growth via Search Engine Optimization (SEO) and scaling paid initiatives via Search Engine Marketing (SEM/PPC).
Social Media & PR: Developing cross-platform social media blueprints while coordinating with brand ambassadors and online influencers.
Inbound & Automation:



Overseeing editorial calendars for high-quality content marketing and structuring customer retention via email marketing funnels.
Data Analytics & Optimization
Performance Reporting: Monitoring core Key Performance Indicators (KPIs) using tools like Google Analytics 4, HubSpot, and Looker Studio.
Conversion Rate Optimization (CRO): Running persistent A/B tests on landing pages to streamline the user experience and reduce customer acquisition costs (CAC).
Reputation Guarding: Assessing end-to-end customer touchpoints and implementing proactive crisis response steps if online reputation challenges arise.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Manager Murbad
🏢 Phytovedic India Private
📍 Murbad