Department: Sales & Business Development

Base Location: - Mangalore

Area of Operations: - Mangalore, Udupi, Chikkamagalore, Shivamogga.

Reports To: Regional Sales Manager / Vertical Head

Job Summary:

The Area Sales Manager (ASM) – Dealer Sales is responsible for managing and growing the dealer network for the Mahindra gensets business. This includes channel sales, dealer development, sales target achievement, and market expansion in the assigned territory.

Key Responsibilities:
Dealer & Distributor Network Management
Identify, onboard, and develop current dealers and distributors to expand market reach.
Strengthen relationships with existing channel partners to maximize sales volume.
Conduct dealer training sessions on product features, sales strategies, and service guidelines.
Sales Target Achievement & Business Growth
Achieve monthly, quarterly, and annual sales targets as per business objectives.
Implement sales strategies, promotional schemes, and incentive programs for dealers.
Monitor dealer performance, sales trends, and competitor activities in the region.
Market Expansion & Business Development
Identify current business opportunities, untapped regions,



and potential dealer prospects.
Conduct market research, customer segmentation, and competitor analysis to improve sales strategies.
Work with marketing teams to plan dealer engagement programs, branding, and lead generation.
Pricing, Negotiation & Order Management
Ensure optimum pricing strategies for dealers while maintaining profit margins.
Negotiate commercial terms, bulk orders, and payment conditions with channel partners.
Coordinate with supply chain and logistics teams to ensure timely order fulfillment.
Customer Support & Service Coordination
Work closely with service teams to ensure after-sales support for dealers and customers.
Address dealer complaints, warranty claims, and technical issues to maintain solid partnerships.
Reporting & Sales Analysis
Maintain sales reports, dealer performance records, and market intelligence in CRM tools.
Provide weekly/monthly sales forecasts and business updates to the management.

Job Type: Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Area Sales Manager – Dealer Sales Mangalore
🏢 ABS FUJITSU GENERAL PRIVATE
📍 Mangalore