Job Responsibilities:
Advice the clients on various marketing and communication activities to increase marketing ROIs.
Plan and execute campaigns for clients through Email, SMS, App & Web push, social media, AdWords, etc.
Expertise in creating segments from platform and assign that segment (Target audience) for the particular campaign.
Responsible to track the performance of the campaigns, perform analysis and prepare response and impact report.
Create, test and track the performance of Campaigns.
Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign.
Work closely with customers as well as other members of the Customer Support team.
Execute daily customer support operations including responding to questions and following up on reported issues.
Prepare proposals and presentations to clearly articulate client program details to ensure that all internal and external stakeholders are on-board on the tasks of the marketing program.
Responsible for measuring ROI and KPI of the campaign.
Education & Skills Required:
Graduate/Postgraduate 6+ years’ experience in campaign execution
Valuable in creating segments in tools.
Positive knowledge of A/B testing Create, test and track the performance of Campaigns.
Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign
Basic knowledge of Digital marketing, MS office, SQL
Attention to detail.
Proactive and self-motivated
Team Player and Accountability
Creative at solving issues and ability to make independent decisions.
Excellent communication in English (written & verbal) and interpersonal skills.
Certification in Google AdWords, Facebook marketing preferred.
Ability to plan, organize, coordinate and multitask.
Positive analytics and data inference skills
Prior experience of using marketing automation tools like Marketo, Adobe Campaign Manager, Salesforce marketing cloud, Web Engage, Clever tap, or similar.