Must Have Skills
Hands-on experience with Google Ads
Search Ads
Display Ads
Performance Max
Shopping Ads
YouTube Ads
Hands-on experience with Meta Ads
Facebook Ads
Instagram Ads
Lead Generation Campaigns
E-commerce Campaigns
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion Tracking Setup
Pixel & Event Tracking
Audience Creation & Remarketing
Landing Page Optimization
A/B Testing
Campaign Budget Management
KPI Monitoring (ROAS, CPA, CPL, CAC, CTR)

Valuable to Have
Amazon Ads
TikTok Ads
LinkedIn Ads
Shopify Marketing
Ecommerce Marketing Experience
SEO Fundamentals
Marketing Automation Tools (HubSpot, Zoho, etc.)

Key Responsibilities
Plan, launch and optimize Google Ads and Meta Ads campaigns.
Manage lead generation and ecommerce advertising campaigns.




Set up and maintain GA4, GTM, Pixels, and conversion tracking.
Analyze campaign performance and improve ROAS.
Conduct keyword research, audience research, and competitor analysis.
Perform A/B testing of creatives, audiences, and landing pages.
Prepare weekly and monthly performance reports.
Coordinate with design and development teams for landing pages and creatives.
Scale successful campaigns while maintaining target CPA and ROAS.

Pay: ₹20,251.34 - ₹40,000.00 per month

Advantages:
Health insurance
Leave encashment
Provident Fund

Work Location: In person

📌 Performance Marketing Specialist Noida
🏢 Webkul Software
📍 Noida