Job Description:
- Creative Excellence: Understanding Brand Guidelines & Design philosophy to create compelling and persuasive creative assets to be used for Third Party Database Marketing.
- Digital Marketing: Leverage knowledge of using best fit marketing channels for consumer communication to generate & optimize leads.
- Strategy: Devise campaign plans for partners every month to deliver business objectives
- Building Consumer Journeys: Build digital consumer journeys from creative placement to marketing landing pages. Work with IT to build journeys on website & develop optimized LPs.
- Campaign Management: Ensure on-time campaign triggers with partners
- Communication Skills: Present campaign data to Leadership team and 3rd party partners on progress of project. Liaison with partners to be single point of contact for Niva Bupa.
- Analyze & Optimize: Ability to generate insights from data and consumer behavior to optimize creative assets; landing page design; sales spiel & conversion ratios
- Sales Accountability: Own & deliver monthly sales targets