We are seeking a results-driven Paid Media to manage and optimize paid advertising campaigns across Google Ads and Meta Ads platforms. The ideal candidate will have hands-on experience in creating, monitoring, and scaling digital advertising campaigns, implementing UTM tracking, analysing performance through Google Analytics, and communicating effectively with internal teams and clients.

Key Responsibilities
Plan, create, manage, and optimize PPC campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
Conduct keyword research, audience targeting, competitor analysis, and campaign strategy development.
Monitor campaign performance, budgets, bids, and KPIs to maximize ROI and lead generation.
Implement and manage UTM parameters for accurate campaign tracking and attribution.
Set up, monitor, and analyse data using Google Analytics (GA4) and Google Tag Manager.
Generate regular performance reports and provide actionable insights for campaign improvement.
Perform A/B testing of ad creatives, landing pages, audience segments, and ad copies.
Track conversions, troubleshoot tracking issues,



and ensure data accuracy across platforms.
Collaborate with content, design, and marketing teams to develop effective advertising creatives.
Stay updated with the latest trends, platform updates, and best practices in digital advertising.

Required Skills & Qualifications
1–4 years of experience in PPC campaign management.
Robust hands-on experience with Google Ads and Meta Ads Manager.
Proficiency in setting up and managing UTM tracking parameters.
Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Understanding of conversion tracking, remarketing, audience segmentation, and attribution models.
Experience in campaign optimization, budget allocation, and performance analysis.
Robust analytical and problem-solving skills.
Excellent verbal and written communication skills.
Ability to present campaign insights and recommendations clearly to stakeholders.
Detail-oriented with robust organizational and time-management skills.

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist Mumbai
🏢 Sib infotech
📍 Mumbai