We are looking for a Digital Marketing Manager to lead end-to-end marketing for service and products serving domestic and international clients. This role suits both product companies where multiple SaaS products are managed.
Roles & Responsibilities
Plan and execute digital marketing strategies for SaaS products in India and global markets.
Own multiple channels: PPC, SEO, Social Media, Email Marketing, WhatsApp campaign, Marketing Automation and product and company branding.
Design and manage marketing funnels to drive trials, demos and paid conversions.
Coordinate with internal teams (sales, support, product, tech, content, design) and clients (for service companies).
Monitor KPIs such as traffic, leads, MQLs, SQLs, CAC, LTV and campaign ROI.
Manage and guide internal team members or external agencies/freelancers.
Prepare monthly and quarterly marketing performance reports and growth plans.
Stay updated with SaaS marketing trends and tools used globally.
Skills & Requirements
5+ years of experience in Digital Marketing
Robust experience in SaaS marketing (domestic and/or international).
Hands-on knowledge of SEO, PPC, social media, email marketing and analytics.
Experience working either with a SaaS product company or a digital agency/service company handling SaaS clients.
Robust communication, stakeholder management and team leadership skills.
Required Skills
email marketing SEO Communication & Stakeholder Management Funnel & Conversion Optimization Google Analytics performance marketing PPC Analytics
📌 Digital Marketing Manager Bengaluru (India)
🏢 Identixweb
📍 India
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