KRA (Key Result Areas) – Sales Execuitve (Foodsure Machines)

Designation: Sales Executive – Foodsure Machines
Department: Sales & Business Development
Reporting To: Sales Manager / Business Head
Lead Generation & Prospecting
Contact potential customers from provided databases and inquiries.
Generate recent business opportunities for food processing and packaging machines.
Identify customer requirements and qualify leads. (Indeed)

KPI:
80–100 calls per day
20–30 meaningful conversations per day
15–20 qualified leads per week
Appointment & Demo Scheduling
Schedule meetings, product demonstrations, and factory visits for the sales team.
Coordinate with prospects and sales executives for smooth follow-up. (Indeed)

KPI:
3–5 appointments per day
15–25 appointments per week
Follow-Up Management
Conduct regular follow-ups with interested prospects.
Track inquiries until closure or final decision.
Re-engage dormant leads. (Indeed)

KPI:
100% follow-up compliance
Lead response within 24 hours
CRM & Data Management
Update call status, customer details, and follow-up schedules in CRM.
Maintain accurate records of all interactions. (Indeed)

KPI:




100% CRM updates
Zero data loss or missing follow-up records
Sales Support & Conversion Assistance
Explain machine features, applications, and advantages to prospects.
Handle basic customer objections and queries.
Support the sales team in achieving revenue targets. (Telecrm)

KPI:
Lead-to-meeting conversion rate: 20–30%
Meeting-to-proposal conversion support
Customer Experience
Maintain skilled and courteous communication.
Ensure positive customer interaction and timely response.

KPI:
Customer satisfaction score above 90%
Minimal customer complaints

Monthly Performance Targets
Calls: 2,000–2,500
Qualified Leads: 60–80
Appointments Fixed: 40–60
Sales Opportunities Created: 20–30
Revenue Contribution: As per assigned target

This KRA structure is suitable for a telecaller handling sales inquiries and lead generation for Foodsure Machines.

Pay: ₹20,000.00 - ₹25,000.00 per month

Application Question(s):
Do you have a Laptop availability.

Education:
Bachelor's (Preferred)

Work Location: In person

📌 Senior Sales Executive Noida
🏢 Foodsure
📍 Noida