Key Responsibilities:1. Marketing & Promotion
Plan and implement marketing campaigns for hospital services and specialties
Promote health packages, camps, and awareness programs
Coordinate digital marketing activities (social media, website updates, online promotions)
Develop brochures, banners, and promotional materials
Business Development
Identify and develop new business prospects
Build relationships with referring doctors, clinics, and hospitals
Coordinate corporate tie-ups, insurance companies, and TPAs
Increase OP/IP conversions through outreach activities
Field Marketing
Visit clinics, industries, corporates, and institutions for networking
Organize medical camps, health check-up programs, and CSR activities
Collect market intelligence and competitor analysis
Branding & Communication
Maintain hospital brand image and visibility
Handle patient feedback and improve service perception
Coordinate events, press releases, and media communication
Reporting & MIS
Prepare daily, weekly, and monthly marketing reports
Track patient inflow, campaign effectiveness, and ROI
Maintain database of doctors, corporates, and leads

Key Performance Indicators (KPIs):
Increase in OPD/IPD patient volume




Number of corporate tie-ups and referrals
Conversion rate from camps and outreach activities
Brand visibility and engagement (online & offline)
Revenue contribution from marketing activities

Qualifications:
Bachelor’s Degree in Marketing / Business Administration / Healthcare Management
MBA (Marketing) preferred

Experience:
2–5 years in marketing (Healthcare experience preferred)

Skills Required:
Robust communication and interpersonal skills
Knowledge of hospital services and healthcare marketing
Digital marketing knowledge (social media, SEO basics)
Relationship management and networking ability
Analytical and reporting skills

Working Conditions:
Field visits required (clinics, corporates, camps)
Adaptable working hours based on campaigns and events

Additional Requirements (Optional for Hospital Use):
Two-wheeler with valid license preferred
Willingness to travel locally
Language skills: Tamil / English / Local language

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:
Cell phone reimbursement
Provident Fund

Work Location: In person

📌 Marketing Executive Karaikudi
🏢 K.M.C Hospital
📍 Karaikudi