This role leads the strategic and operational marketing agenda for the Polymers – Building and Infrastructure (B&I;) business in India and across Asia.
Key responsibilities include strategic marketing, market insights generation, portfolio and segment leadership, pricing strategy, new market and application development, as well as cross-functional collaboration with Sales, R&D;, Technical Service, Global Marketing, and Business Teams. This role requires strong technical understanding, commercial acumen, and the ability to shape mid- and long-term business direction.
Key Responsibilities
Strategic Marketing & Market Insights
Lead market analysis to identify opportunities and challenges across B&I; segments.
Generate insights from industry trends, competitors, and customers to guide strategic direction.
Business Strategy & Portfolio Optimization
Shape and execute long-term business strategies with regional and global stakeholders.
Drive portfolio optimization and ensure alignment with customer needs and market potential.
Execute and support growth strategies for priority applications such as Tile Adhesives.
Current Market & Application Development
Identify unmet needs and emerging application trends in the construction and adhesives space.
Partner with Technical Service, R&D;, and value-chain stakeholders to co-develop solutions.
Marketing Execution & Lead Generation
Develop and implement regional marketing plans, campaigns, and customer development programs.
Utilize digital tools and CRM systems to manage and measure outcomes.
Organize participation in industry events and customer workshops.
Internal Collaboration & Knowledge Sharing
Work closely with sales, marketing, product management, R&D;, and global teams to ensure alignment.
Provide continuous market insights and share best practices across the region.
Customer & Channel Engagement
Engage key customers and influencers with Sales to strengthen relationships and generate insights.
Support value-