Role - Campaign Manager - WhatsApp
Location : Chennai

Job Description

We're hiring a WhatsApp Campaign Manager to take charge of our WhatsApp Business messaging for the LAP vertical — from planning through execution to results. This isn't about blasting out broadcasts; it's about using what we know about each customer/partner to have a relevant, well-timed conversation with them at scale. You'll sit at the crossroads of marketing, data, and product, turning behavioral and lifecycle signals into messages people want to read.

Roles & Responsibilities

• Handling the WhatsApp channel for LAP end to end — campaign calendar, targeting, creative briefs, execution, and post-campaign analysis.
• Build hyper-personalized campaigns using segmentation, behavioral triggers, and predictive/AI-driven recommendations, so every message feels individually written.
• Work closely with the CRM/Data team to build and maintain agile audience segments — RFM, lifecycle stage, propensity scores, churn risk, and so on.
• Set up trigger- and journey-based flows (welcome series, re-engagement, win-back)



using tools like MoEngage, CleverTap, WebEngage, Netcore, Gupshup or similar CDP/MarTech platforms.
• Coordinate with the central marketing team on the WhatsApp Business API (WABA) relationship — template approvals, quality rating, opt-in/opt-out compliance.
• Run proper A/B and multivariate tests across messaging, creative, send-time and personalization levers, and turn what you learn into repeatable playbooks.
• Keep a close eye on the numbers — delivery rate, read rate, CTR, conversion, opt-out rate, cost per conversation — and bring insights back to stakeholders in a way they can act on.
• Partner with the content/creative team on copy, templates, and rich media (carousels, quick replies, CTA buttons) that stays true to brand voice.
• Make sure every campaign stays within WhatsApp's commerce policy, TRAI/DLT regulations and data privacy norms.
• Work with product and engineering on co

📌 Campaign Manager (Chennai)
🏢 Cholamandalam Investment and Finance Company
📍 Chennai