Territory Sales Manager (TSM) – Switches
Field Execution · District-based ·Karnataka

AT A GLANCE
Function : Sales – Switches Category
Level : Executive / Senior Executive
HQ : District HQ (as assigned - various locations across Karnataka & Goa)
Reporting To : Product Head / State Head – Switches
Channel : Dealer + Distributor + Project
Experience : 3–8 years in Switches / Electrical / Wiring Accessories

ABOUT STURLITE
Sturlite Electric is a fast-growing FMEG (Quick Moving Electrical Goods) company headquartered in Bengaluru, with a 25-state presence and a portfolio spanning Professional Lighting, Wires & Cables (Voltedge), Switches, and Solar (Zevolt). We are in an exciting phase of category expansion - the Switches business is being built ground-up with a July 2025 Karnataka launch, and we are looking for people who want to be part of building something from scratch.

THE ROLE
As a Territory Sales Manager, you are the face of Sturlite Switches in your district. You will work the counters, run dealer meets, build electrician relationships,



and ensure our products are visible and moving. This is a high-ownership, high-activity field role - suited for someone who loves being out in the market and building relationships that convert.

WHAT YOU WILL DO

Drive primary sales to dealers and distributors in the assigned district / territory on a weekly and monthly basis
Conduct structured dealer visits, counter activations and product demonstrations to grow presence at the trade level
Build relationships with architects, contractors, structural engineers and builders to unlock project opportunities
Plan and execute dealer meets, training sessions and product launches in the territory; address groups with confidence
Ensure scheme communication reaches the last mile - every dealer and sub-dealer should know the current offer
Monitor secondary sales and sell-through at key counters; flag slow-moving stock and help dealers liquidate
Execute trade marketing and visual merchandi

📌 Territory Sales Manager (Hassan)
🏢 Sturlite India
📍 Hassan