SEO (Organic Growth)
Perform keyword research focusing on high-intent and transactional keywords
Optimize Product Listing Pages (PLPs) and Product Detail Pages (PDPs)
Write and optimize:
Product descriptions
Category content
Meta titles & descriptions
Improve internal linking and on-page SEO
Monitor keyword rankings and organic performance
Work with developers for technical SEO improvements (site speed, schema, indexing)

PPC (Paid Advertising)
Manage and optimize campaigns across:
Google Ads (Search, Shopping, Display)
Meta Ads (Facebook & Instagram)
Create high-converting ad copies
Monitor campaign performance and optimize for ROAS
Conduct A/B testing for ads and landing pages
Manage budgets and improve cost efficiency

Analytics & Tracking
Monitor performance using:
Google Analytics (GA4)
Google Tag Manager (GTM)
Google Search Console (GSC)
Track key events such as:
Add to cart
Checkout
Purchases




Generate insights and recommend improvements

AI & Automation
Use AI tools (ChatGPT, etc.) to:
Generate SEO content
Create ad copies
Improve workflow efficiency
Develop effective prompts for faster execution

Requirements
2–3 years of experience in SEO and PPC
Certification in Digital Marketing / Google Ads (preferred)
Robust understanding of ecommerce SEO
Hands-on experience with GA4, GTM, GSC, Google Ads
Basic understanding of Meta Ads
Valuable content writing skills for ecommerce
Analytical mindset with focus on ROI

Key Skills
Keyword Research & SEO Optimization
Paid Ads Management
Data Analysis & Reporting
Conversion Optimization
AI Tools Usage (Prompting)

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:
Versatile schedule
Health insurance

Work Location: In person

📌 Seo & Ppc Specialist Mumbai
🏢 Rudra Centre Services
📍 Mumbai