Role Overview :
As a Campaign Manager at Decathlon India, you will be the strategic engine driving omni-channel marketing and communication campaigns across our digital, social, in-store, and Out-of-Home (OOH) channels. You will design, execute, and optimize hyper-local (City/Sport level) and national campaigns that connect Indian sports passionate people with our products.
You are a master coordinator who can translate a sport category's business objective into a data-driven media plan, managing both external agency partners and internal stakeholders to maximize Decathlon's Share of Voice (SOV) and return on investment.

Key Responsibilities :

1. Campaign Management & Media Strategy (Omni-channel)
Strategic Planning: Define and build comprehensive online and offline marketing strategies based on campaign briefs and commercial goals (covering national, city-specific, and individual sport category levels).
Media Planning: Architect end-to-end media plans, allocating budgets effectively across Digital (Performance & Brand), Social, In-store branding, and OOH media.




Agency & Vendor Management: Act as the primary point of contact for external performance and creative agencies. Monitor, critique, and optimize campaign execution on a weekly basis.
Strategic Partnerships: Collaborate with key publishers, platforms, and vendors to secure high-impact placements and maximize SOV on critical channels.
Optimization & Debriefs: Maintain rigorous, daily/weekly monitoring of live campaigns. Pivot strategies based on data insights to drive cost and performance efficiencies. Deliver comprehensive post-campaign debriefs to leadership and cross-functional teams.

2. Data Analytics & Tool Management
Performance Tracking: Leverage data analytics to track the customer journey from awareness to conversion across online platforms and physical stores.
Tool Proficiency:
Expert/Intermediate: Google Analytics, Google Ads, Meta Business Suite, Clevertap, Tableau, and internal Decathlon Analyti

📌 Campaign Manager (Bengaluru)
🏢 Decathlon
📍 Bengaluru