We are seeking a creative and experienced Lead Copywriter to join our team. The Lead Copywriter will be responsible for creating compelling and engaging content for our brand, including website copy, blog articles, product descriptions, email marketing campaigns, social media posts, and advertising copy. The successful candidate will have a keen eye for detail, strong writing skills, and a proven ability to create content that resonates with target audiences.
Responsibilities:
Develop and execute creative and effective content strategies for brands across all channels, including website, email, social media, and advertising
Write and edit website copy, blog articles, product descriptions, email marketing campaigns, social media posts, and advertising copy that is engaging, informative, and aligned with the brand voice and tone
Collaborate with visualizers, art directors, and other cross-functional team members to develop and execute on-brand campaigns and initiatives
Conduct research and stay up-to-date with industry trends and best practices to inform content creation and strategy
Ensure all content is accurate, error-free, and meets brand and style guidelines
Review and provide feedback on content created by other team members. Be the final point of authority on always on work
Mentor and provide guidance to junior/senior copywriters and other team members, as needed
Present concepts/ideas to brands as per briefs and ensure that the feedback is incorporated
Delegate tasks efficiently to junior team members
Lead execution of copy on 4-6 brands simultaneously
Requirements:
Bachelor's degree in English, Communications, Marketing, or a related field
4-5 years of experience in copywriting or content marketing, with a portfolio of work that demonstrates exceptional writing skills and creativity
Robust understanding of content marketing on social media, SEO, and digital marketing best practices
Excellent written and verbal communication skills, with the ability to wri
📌 Lead Copywriter (Mumbai)
🏢 TING
📍 Mumbai