Data Strategist

Role Data Strategist
Reporting to VP Creative Strategy
Type Full time
Location Worli, Mumbai (Hybrid)

THE KIND OF WORK YOU'LL SHAPE
Most data work at agencies sits in a folder. Performance reports, listening studies, platform decks. Filed, forgotten, occasionally cited. The work you'll shape here is the opposite: data that actually moves what creative does next, what clients decide, and what Kulfi builds for itself.

THE ROLE
The Data Strategist leads the Analysis block, which are two tracks, and both carry equal weight.
The analytical practice: owning reporting across retainer accounts, running social listening, and doing platform research that shapes how strategy teams and clients think. The output should influence creative direction and client conversations.
The product track: working with Engineering and the KulfiOS Transformation team to productise the function. You’ll design automated workflows that take the manual effort out of recurring analysis, and drive adoption across Kulfi’s teams. Over time, these become part of what we offer clients.





WHAT YOU'LL DRIVE
Platform research and strategy
Maintain a working understanding of platform and search dynamics across Instagram, YouTube, Reddit, and emerging channels: how formats, algorithms, and audiences are shifting
Contribute to pitch work when the brief calls for a data-backed audience or platform narrative
Work with Strategy leads to ground creative briefs in platform and audience data with enough specificity to shape output
Reporting and Listening
Own performance reports for key retainer accounts across organic social, paid, creator content, and always-on activity
Design and run listening studies across brand, category, creator, and audience conversation
Define how each account measures success: the metrics, the benchmarks, the reporting cadence
Set up the queries and categories that define what you're tracking. For accounts that need it, follow how conversations shift over months, not just

📌 Data Strategist (Mumbai)
🏢 Kulfi Collective
📍 Mumbai