The Doctor Referral Sales Executive is responsible for building and maintaining robust relationships with referring doctors, clinics, hospitals, and healthcare professionals to increase patient referrals to the geriatric hospital. The role focuses on promoting the hospital's specialized geriatric care services, strengthening the referral network, and contributing to business growth.

Key Responsibilities

Doctor Relationship Management
Identify, meet, and develop relationships with physicians, specialists, general practitioners, neurologists, orthopaedic surgeons, cardiologists, pulmonologists, nephrologists, oncologists, and other referral sources.
Conduct regular field visits to doctors, clinics, hospitals, and nursing homes.
Ensure continuous engagement with existing referral partners.
Build trust through professional communication and prompt follow-up.

Business Development
Generate patient referrals for:
Long-term geriatric care
Post-operative rehabilitation
Stroke rehabilitation
Dementia and Alzheimer's care
Palliative care
Physiotherapy and rehabilitation services
Home healthcare services
Identify new referral prospects and expand the doctor network.
Achieve monthly and quarterly referral targets.

Hospital Promotion
Promote hospital specialties,



treatment programs, infrastructure, and clinical outcomes.
Organize Continuing Medical Education (CME) programs, doctor meets, and awareness sessions.
Coordinate hospital visits for doctors to familiarize them with services.
Distribute promotional materials, brochures, and service information.

Referral Coordination
Coordinate with admission, nursing, medical, and operations teams to ensure seamless patient admission.
Track referred patients from enquiry to admission.
Maintain timely communication with referring doctors regarding patient status (within confidentiality guidelines).
Ensure excellent referral experience for doctors and patients.

Market Intelligence
Monitor competitor activities and referral trends.
Gather feedback from doctors regarding hospital services.
Suggest improvements based on market feedback.
Identify opportunities for current service offerings.

Reporting & MIS
Maintain a database of doctors and referral partners.
Submit daily field visit reports.
Prepare weekly and monthly referral performance reports.
Track referral conversion rates and revenue generated.
Update CRM/MIS with visit details and referral status.

📌 Sr Hospital Sales Representative Tamil Nadu (India)
🏢 Athulya Assisted Living
📍 India