Key
Responsibilities:
Develop and manage paid media
campaigns across platforms like Google Ads, Meta (Facebook/Instagram),
LinkedIn, and programmatic channels focused on B2B lead generation.
Optimize campaigns for CPL (Cost
Per Lead), CTR, and conversion rates to drive qualified business leads for
BPO services.
Design audience targeting
strategies for multiple industries.
Collaborate /prepare the content
and design to develop ad copy, banners, and landing pages tailored to the
BPO industry.
Conduct A/B testing on
creatives, copy, and landing pages to enhance campaign performance.
Track, measure, and report on
campaign performance using Google Analytics, CRM, and advertising
platforms.
Implement tracking mechanisms to
monitor lead quality and funnel performance.
Stay updated with trends in
digital marketing and outsourcing industry benchmarks to inform strategy.
Coordinate with the sales team




to ensure marketing-generated leads align with sales qualifications
criteria.

Requirements

Requirements:
Bachelor’s degree in Marketing,
Business, Communications, or a related field.
2+ years of experience in
performance marketing, preferably in a B2B or BPO/outsourcing workplace.
Robust hands-on experience with
Google Ads, LinkedIn Campaign Manager, Meta Ads, and programmatic
platforms.
Experience working with CRM
systems (e.g., HubSpot, Zoho, Salesforce).
Excellent verbal and written
communication skills.
Solid knowledge of SEO best
practices, on-page and off-page optimization, and keyword research.
Proficiency in design tools like Adobe Photoshop, Canva, or equivalent for creating ad visuals
and landing page elements.

📌 Performance Marketing Specialist Udaipur
🏢 Important Group
📍 Udaipur