This role sits at the center of how Daxko's go-to-market engine runs. As Senior
Manager, Marketing Operations, you own the quality, completeness, and
activation-readiness of our customer and prospect data — the foundation
everything else is built on. You'll design the architecture, lead a team of
specialists, and make sure the data flowing into our campaigns, segments, and
ABM programs is accurate, enriched, and ready to act on.
What you'll do
* Own data enrichment end-to-end: tool selection, provider management,
AI-assisted workflows, and the roadmap for maintaining best-in-class data
completeness across the database
* Engineer multi-source enrichment pipelines through Snowflake and Databricks
into CDP activation layers, translating pipeline goals into clear data
requirements and audience intelligence at scale
* Design and enforce governance standards across field ownership, enrichment
source hierarchy, freshness SLAs, and tagging conventions; maintain data
dictionaries that serve as the team's source of truth
* Own identity resolution logic, including merge rules,
deduplication
standards, and record governance, and define the field-level segmentation and
trigger criteria that make HubSpot and CDP data immediately activation-ready
* Lead structured experimentation across enrichment sources, segmentation
logic, and trigger criteria to improve downstream conversion; evaluate and
sunset tools that no longer serve the stack
* Partner with demand gen, martech, and ops stakeholders to align data strategy
with pipeline goals, ensuring the stack operates as a connected,
high-performing system
* Lead and develop a team of individual contributors: set transparent goals, run
regular 1:1s, support growth, and hold a high execution standard on QA,
documentation, and data accuracy
What you'll bring
* 5+ years in marketing operations in a B2B SaaS environment
* Expert-level HubSpot experience with direct ownership of database quality,
enrichment programs, and MAP data architecture
*
📌 Senior Manager, Marketing Operations (Noida)
🏢 Daxko
📍 Noida