Your Tasks

The Area Sales Manager is responsible for the sales performance of the General Trade Channel (as defined by NIVEA India) for the assigned Region / Territory in India. They will assist the Regional Sales Manager in delivering the overall territory sales objectives, supervises, fine-tunes and monitors the execution and takes pro-active initiatives to cease every opportunity to increase the sales in accordance with the companies’ policies and strategies

They heads and coaches the Sales Team reporting to him/her. It is his/her obligation to form an efficient and effective team that is perfectly cooperating with all internal and external partners. The Senior Area Sales Manager is to discuss and set explicit targets for the team members in alignment with the Regional Sales Manager and to track the fulfillment.

ANNUAL/DAY-TO-DAY BUSINESS MANAGEMENT

Meeting volume and value objectives of the assigned territory within budget, time and policy parameters through efficient control of the distributor network and staff.
Planning,



implementing and monitoring all traditional sales activities within the assigned territory as an entrepreneurial manager, particularly providing an annual drive plan for the whole territory in collaboration with the Traditional Trade Manager.
To support the Regional Sales manager in Sales Forecasting SKU wise for his/her territory based on sound analysis and support the production team for correct production planning.
Guiding the Business Development Executives/Officers to appoint and sustain profitable distributors partners
Should have regular contacts and visits to NIVEA distribution centers. To help the commercial team by conducting regular audits from time to time.
Close contact with and internal consultancy to the Marketing Team at planning and implementing consumer- and POS-driven activities in traditional channels
Responsible for executing visibility norms across the territory as per NIVEA standards. Is also accountable for tracking an

📌 Area Sales Manager (India)
🏢 Beiersdorf
📍 India