Role: Lead - Growth, Performance & MarTech
Location: Mumbai
Experience: 8-12 years

Role Overview
We are looking for a Lead - Growth, Performance & MarTech. This role owns the growth and infrastructure engine of the marketing organization end-to-end — performance marketing, marketing technology, website and digital experience, campaign operations, marketing intelligence, and client data strategy — and is accountable for acquisition, conversion, and funnel outcomes, not just enablement of them.
This role owns performance marketing and acquisition, the marketing technology stack, website and digital experience, campaign operations, and marketing intelligence, and gives the rest of marketing the data to know what's working.
The role directly manages the Performance & SEO Manager, MarTech Lead, Campaign Manager, and Website Project Lead, and oversees marketing enablement across CRM, campaign operations, martech platforms, website and digital experience management, client intelligence, reporting, and workflows, ensuring marketing operates with greater precision, scalability,



and measurable business impact.
The role reports to the Head of Marketing.

Key Responsibilities
Performance Marketing & Acquisition
Own paid and organic acquisition strategy end-to-end — SEM, paid social, programmatic, SEO, AEO — across all client segments.
Own the growth number: qualified lead volume across HNI and Asset management business, consumption of content, cost of acquisition, funnel conversion, and pipeline contribution to business targets.
Run structured experimentation (A/B and multivariate testing) across landing pages, campaigns, and journeys to improve consumption/objective at every stage.

Website & Digital Experience
Own the website and all owned digital platforms end-to-end — architecture, performance, personalization, and roadmap.
Directly manage the website project management function to ensure execution speed and platform reliability. Evolve the website to be interactive and ne

📌 Growth Specialist (Mumbai)
🏢 360 ONE
📍 Mumbai