Job Title: - Meta Ads Specialist

Location: - Kaushambi (Ghaziabad)

Experience: - 3 to 5 Years

Salary Range: - 4 to 6 LPA

Job Summary

We are seeking a results-driven Meta Ads Specialist to plan, execute, and optimize Facebook and Instagram advertising campaigns. The ideal candidate should have hands-on experience with Meta Ads Manager, audience targeting, campaign optimization, A/B testing, pixel implementation, and performance analysis to drive leads, sales, and ROI.

Key Responsibilities
Plan, launch, and manage Meta advertising campaigns.
Create campaigns for Lead Generation, Sales, Traffic, Engagement, and Brand Awareness.
Develop audience strategies using:
Custom Audiences
Lookalike Audiences
Interest-Based Targeting
Retargeting Campaigns
Install and manage Meta Pixel and Conversion API (CAPI).
Monitor campaign performance and optimize:
CTR
CPC
CPM
CPL
CPA
ROAS
Conduct A/B testing for creatives, ad copy, and audience segments.
Coordinate with graphic designers and content teams to create high-performing ad creatives.




Scale profitable campaigns while maintaining target ROAS.
Track conversions using Meta Events Manager, GA4, and UTM parameters.
Prepare daily, weekly, and monthly performance reports.
Stay updated with Meta advertising policies, algorithm changes, and industry trends.

Required Skills
Robust knowledge of Meta Ads Manager
Facebook Pixel & Conversion API
Meta Business Suite
Events Manager
Audience Research & Targeting
Campaign Budget Optimization (CBO)
Advantage+ Shopping Campaigns
Agile Creative Optimization
A/B Testing
Funnel Strategy
Lead Generation Campaigns
E-commerce Campaigns
Remarketing & Retargeting
Google Analytics 4 (GA4)
Microsoft Excel / Google Sheets

Preferred Qualifications
Bachelor's degree in Marketing, Business, or a related field.
Experience managing monthly ad budgets of 15 lakh+.
Experience with Shopify, WooCommerce, or other e-commerce platforms is a plus.

📌 Meta Ads Specialist Uttar Pradesh
🏢 Varahamurti Flexirub
📍 Uttar Pradesh