Key Responsibilities

* Own the product roadmap for River's Salesforce CRM and including lead
management, order lifecycle, invoicing, EW/RSA product flows, warranty claims,
and customer feedback systems
* Define business requirements and translate them into exact functional
specifications for the development team
* Lead end-to-end feature delivery — from requirement gathering and sprint
planning through UAT, production deployment, and post-release monitoring
* Maintain and improve system configurations, field-level logic, workflow
automations, user access, and reporting
* Own the integration layer between Salesforce and external systems including
the company website, ERP (SAP), warranty portals (CWI, ReadyAssist),
IVR/WhatsApp platforms (Ozonetel), SMS vendors (Kaleyra), and lead affiliate
partners (BikeWale, 91 Wheels, BikeJunction, Campaign Landing Page, Meta)
* Define API requirements, review integration designs, coordinate with vendor
technical teams, and validate end-to-end flows in staging before production
release
* Monitor integration health, investigate failures,



and drive resolution with
urgency when dealer operations are impacted
* Manage the Automated Lead Qualification (ALQ) system — covering lead inflow
from affiliate partners, IVR qualification, deduplication logic,
pincode-to-dealer maping, and WhatsApp/SMS communication triggers
* Conduct monthly reconciliation of lead data across external sources and
Salesforce production to validate data accuracy and lead partner performance
* Partner with Marketing on campaign targeting, lead qualification metrics,
and reporting requirements
* Serve as the primary point of contact for Sales, Finance, Service, and
Marketing teams on all CRM/DMS matters
* Manage the external development partner (Utilitarian Labs) — including
sprint planning, delivery timelines, escalations, and quality review
* Communicate system changes, go-live plans, and known issues clearly and
proactively to cross-functional teams

Ideal Can

📌 Associate-Business Applications (Bengaluru)
🏢 Business Applications
📍 Bengaluru