Description :

The ideal candidate is a hybrid Marketing Operations leader and commercial owner who can seamlessly balance hands-on Marketo expertise with strategic sourcing, vendor negotiation, and supplier performance management.

What Makes Them a Solid Fit :
Marketo Certified Expert who has personally owned and administered Marketo in a complex B2B setting.
Brings deep functional understanding of marketing automation, lead lifecycle management, attribution, and data governance.
Has direct experience sourcing, negotiating, and managing Marketing Technology vendors, not just using the tools.
Understands how Martech investments drive pipeline, revenue, and ROI, and can articulate that value in commercial discussions.
Comfortable acting as the single point of accountability between Marketing, Sales Ops, Procurement, Legal, and Finance.

Experience Snapshot :
8- 12+ years of overall experience across :
Marketing Operations / Marketing Automation.
Martech vendor management or procurement for marketing categories.
Hands-on integration experience with :
Marketo + Salesforce (SFDC).
ZoomInfo, ON24, Cvent, 6sense, LeanData (or equivalent tools).
Proven track record of :




Delivering cost savings and value optimization on Martech spend (up to $5M).
Managing multiple global vendors and parallel initiatives.
Driving operational efficiency while maintaining marketing agility.

Core Competencies :
Marketing Automation Excellence - advanced Marketo configuration, troubleshooting, and optimization.
Commercial & Contract Acumen - negotiating NDAs, SOWs, renewals, SLAs, and pricing models.
Supplier Performance Management - KPI tracking, risk mitigation, and continuous improvement.
Stakeholder Influence - able to challenge, align, and guide senior marketing and procurement stakeholders.
Data-Driven Decision Making - uses spend analysis, performance metrics, and market benchmarks.

Ways They Work :
Structured and process-driven, but pragmatic and business-oriented.
Confident communicator who can translate technical details into commercial and strategic outcomes.
Comfortable operating in global, cross-cultural environments.
Self-directed, accountable, and proactive in identifying improvement opportunities.

📌 Marketo Integration Developer Telangana
🏢 Zorba consulting
📍 Telangana