Role & responsibilities
Drive end-to-end digital marketing strategy focused on generating high-intent MQLs and pipeline growth.
Plan, execute, and optimize Google Ads, LinkedIn Ads, SEO, PPC, and ABM campaigns across India and APAC.
Lead ETP's transition from traditional SEO to AEO (Answer Engine Optimization) and AI-driven search visibility.
Manage website performance, CRO initiatives, GTM tracking, analytics, and CRM attribution.
Own marketing automation, lead nurturing, and seamless integration with Zoho CRM.
Monitor and improve online reputation across G2, Capterra, Gartner Peer Insights, and other review platforms.
Drive thought leadership, content marketing, social media, and employee advocacy initiatives.
Collaborate closely with Sales to improve lead quality, conversion rates, and pipeline velocity.
Leverage AI tools to improve campaign performance, content optimization, reporting, and operational efficiency.

Preferred candidate profile
812 years of hands-on experience in Digital Marketing,



with at least 5 years in B2B SaaS or Enterprise Software.
Solid expertise in LinkedIn Ads, Google Ads (PPC), SEO, and Demand Generation. Candidates with a primary background in Meta Ads alone will not be a fit.
Prior experience working in a rapid-paced Digital Marketing Agency or high-growth SaaS/Product organization is highly preferred.
Proven experience generating enterprise B2B leads and managing full-funnel performance marketing campaigns.
Hands-on experience with Google Tag Manager, Google Analytics, CRM (Zoho/HubSpot/Salesforce), Marketing Automation, and Conversion Rate Optimization (CRO).
Good understanding of AI-powered search (AEO/GEO), Technical SEO, and AI marketing tools.
Demonstrates high ownership, curiosity, positive attitude, and a proactive approach to learning products and markets.
Excellent communication and stakeholder management skills with the ability to thrive in a dynamic, collaborative workplace.

📌 Senior Digital Marketing Manager Maharashtra
🏢 ETP INTERNATIONAL
📍 Maharashtra