Roles & Responsibilities
Lead, manage, and expand the DSA (Direct Selling Agent) network across the assigned cluster.
Recruit, onboard, and develop current DSAs to increase business reach and market penetration.
Drive sales of financial products such as Personal Loans products through the DSA channel.
Achieve monthly, quarterly, and annual sales targets by maximizing DSA productivity.
Build and maintain solid relationships with existing DSAs, connectors, and channel partners.
Monitor DSA performance and provide regular training, coaching, and support to improve business output.
Ensure timely sourcing and submission of customer applications with complete documentation.
Coordinate with Operations, Credit, and Risk teams for faster processing and loan disbursement.
Track the sales pipeline, conversion ratio, and disbursement status to ensure business growth.
Identify new business opportunities and expand the DSA network in untapped markets.




Conduct regular market visits to understand competitor activities and customer requirements.
Ensure compliance with company policies, regulatory guidelines, and KYC norms.
Prepare and present daily, weekly, and monthly MIS reports on sales performance and business development.
Resolve DSA and customer queries promptly to maintain high service standards.
Motivate and lead the cluster sales team to achieve organizational goals and improve overall productivity.

Key Skills Required
Strong leadership and team management skills.
Excellent communication, negotiation, and relationship-building abilities.
Experience in DSA/channel sales within Banking, NBFC, or Financial Services.
Knowledge of retail lending products and sales processes.
Target-oriented with robust analytical and problem-solving skills.
Proficiency in MS Excel, CRM tools, and sales reporting.

📌 Cluster Sales Manager Dsa Tamil Nadu (India)
🏢 Muthoot Finance
📍 India