ROLE DESCRIPTION
Job Title / Level / Band
Position Reports into
Front Line Sales Personnel
Product In-charge
Why this Role exists; and how it contributes to the overall mission/objective of the organisation
Job purpose is to implement / deliver end-to-end sales delivery at the frontline by way of market development
activities, sales initiatives, ensuring right visibility and driving promotions at dealer / distributor level.
Expectations from the Role / Job
END RESULTS
MAJOR ACTIVITIES
Complete ownership of delivery of secondary sales : in terms of product group
wise, SKU wise, dealer-wise in terms of achievement of targets & numbers
Appoint current dealers within the territory assigned and ensure proper coverage
/ conversion of existing / recent dealers.
Sales Achievement
Facilitate execution of dealers orders (for new and existing dealers) at point of
sales. Ensure optimum secondary sales by timely executing the mandate given
by the PICs.
Work closely with the dealers to ensure right demand forecasting and
proactively sharing the information with the Product In-charges
Support Product In-charges in sales promotion and scheme execution activities
Ensure counter share objectives are met at dealer touch-points. Further
strengthen the visibility of USHA products in those dealer locations in terms of
dedicated windows, in shop branding panels, pillars, etc.
Promotion
Management
Execute launch programs in terms of having the right placement and
promotion of current products
Execute various schemes that are launched to incentivise the channel and
ensure high productivity / sales achievement through such schemes and
initiatives.
Provide trainings to the in-shop promoters, salesmen at dealer point of sales
and support them for any queries / issues related to the product / service.