Core Roles and Responsibilities
Own the website and marketing technology stack – website integrations, marketing automation, intent data platforms, WhatsApp, social media analytics.
Setup tracking, tagging, and data flows to support reporting, attribution, and decision-making. Create and analyze data reports to provide inputs on demand generation strategies to business marketing leads.
Liaise with external agencies to manage and scale SEO content plans, hit performance KPIs.
Be the internal subject-matter expert on marketing technology and digital measurement best practices.

Desired Skillset:
At least 3 years of experience in marketing operations or marketing technology roles for B2B SaaS / IT services organizations.




Hands-on expertise with Google Analytics/ Google Tag Manager and mainstream marketing automation platforms (Pardot preferred).
Solid analytical skills with the ability to interpret data, identify trends, and communicate insights clearly to stakeholders. Comfort working across marketing, data, and technology teams in a quick-paced workplace.

Nice to Have
Experience with attribution models and demand generation analytics.
Prior experience working with specialized or full-stack marketing agencies.

📌 Marketing Automation Specialist New Delhi
🏢 Esri India
📍 New Delhi