About Function/Department

Response is the Sales function of the Company and contributes over 90% to the Company’s topline.The function 1,700+ colleagues who are engaged in business planning, business development, revenue assurance, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.

About the Position

This position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and recent markets by performing the following duties personally or through subordinates .

Areas of Responsibility

• Sales Planning
Assimilate and analyze information on clients, their competition and market trends, media mix, share of wallet, print share; provide inputs to reporting manager to prepare the vertical sales plan in order to achieve the budgeted figures for assigned clients
• Smart sell and Recent Initiatives
Analyze category / industry with the help of reporting manager, available competition and market research; create a basket of opportunities with implementable plans; take inputs from BVH,



suggest / co-create ideas in sync with the client's communication objectives in order to get incremental business through recent initiatives and current clients.
• Client servicing
Develop and maintain rapport with key clients / agencies, share market developments in their industry, create awareness of existing and current services offered by the company, liaise with internal stakeholders to ensure smooth implementation and logistics, understand and address clients business concerns in order to become their preferred media vehicle.
• Sales Review
Provide information to BVH on order booked, client calls etc. as and when required, participate in weekly/ monthly sales reviews and suggest necessary course corrections in order to achieve the sales targets

Educational Qualifications Required

MBA (Post Graduation in Sales and Marketing from reputed MBA School)

Relevant Experience

• Communication (External and Internal)
• Presentation and Convincing Skills
• Ability to deliver within strict deadlines.
• Knowledge of media, advertising, clients and agency businesses

📌 Sub Office Head Tamil Nadu
🏢 Bennett Coleman and Co.
📍 Tamil Nadu