This is a Role with SugarFit (Sister company of Cult.Fit)

Key Responsibilities

Performance Marketing & Acquisition
Own and scale paid acquisition across Meta, Google, YouTube, and emerging digital channels.
Manage monthly ad budgets and optimize return on ad spend (ROAS) and customer acquisition cost (CAC).
Run continuous A/B tests on ad creatives, copy, target audiences, and landing pages.

D2C Platform & Operations
Oversee end-to-end e-commerce store performance on platforms like Shopify.
Monitor conversion rate optimization (CRO), site speed, product detail pages (PDP), and checkout flows to reduce drop-offs.
Coordinate logistics, inventory synchronization, and return-to-origin (RTO) reduction.

Retention & Lifecycle Marketing
Build automated CRM and lifecycle flows via tools like Klaviyo, WhatsApp, SMS, and email.
Design referral programs and loyalty frameworks to drive repeat purchases.




Monitor key health metrics including average order value (AOV) and customer lifetime value (LTV).

Data Analytics & Cross-Functional Collaboration
Build and track daily/weekly performance dashboards using GA4, Looker Studio, and pixels.
Partner with design and content teams to brief high-converting creative assets.
Align growth targets with inventory forecasts and supply chain constraints.

Required Qualifications & Skills
Experience: 5–8 years in D2C, e-commerce, or performance marketing for consumer brands.
Technical Stack: Deep hands-on proficiency in Meta Ads Manager, Google Ads, GA4, Shopify, and CRM/automation tools.
Analytical Mindset: Expert knowledge of unit economics (CAC, ROAS, LTV, AOV, MER).
Startup Agility: High ownership, comfortable with ambiguity, and capable of rapid execution.

📌 Growth Leader Bengaluru
🏢 TAAS Partners
📍 Bengaluru