Role Overview:

We’re looking for a hands-on, performance-driven Copy Writer who can own content end-to-end — from strategy and scripting to shooting and delivering final assets that drive measurable results. This role is for someone who can write sharp copy, shoot high-performing content, collaborate with editors, and deliver finished creatives that convert. You should be equally comfortable building brand storytelling and optimizing ads for performance.

Key Responsibilities:

1) Content Strategy & Ownership

• Develop and execute a content strategy aligned with business and revenue goals.

• Build explicit content pillars for awareness, education, trust-building, and conversion.

• Maintain consistency in brand voice across ads, social, website and partnerships.

2) End-to-End Content Creation

• Ideate, script, shoot, and deliver finished content (UGC-style, brand shoots, ad creatives, educational content).

• Write compelling scripts and ad copies tailored to platform and funnel stage.

• Create engaging narratives around men’s hair health, product education, and customer journeys.

• Ensure final output is polished, performance-ready, and on-brand.

3) Performance-Led Creative




Create ad creatives for Meta, Google, YouTube, and other paid channels.
Optimize messaging for different funnel stages
Analyze performance metrics (CTR, Hook Rate, Hold Rate, CVR, CPA, ROAS) and iterate content accordingly.
Continuously test recent angles, hooks, formats, and scripts.

4) Cross-Functional Execution

• Work closely with designers, video editors, performance marketers, and product teams.

• Support influencer, partnership,, and retention campaigns with high-impact content.

Requirements:
3+ years of experience in performance content, preferably in D2C, health, wellness, or beauty.
Proven ability to write, shoot, and deliver finished content that performs.
Strong understanding of performance marketing and paid media creative strategy.
Excellent copywriting and storytelling skills.
Comfortable being on-camera and directing shoots when needed.
Data-driven mindset with the ability to interpret ad metrics and optimize accordingly.
Understanding of SEO, platform trends, and social-native content formats.
Strong sense of aesthetics and contemporary male consumer psychology.

📌 Copywriter Mumbai
🏢 Traya
📍 Mumbai