Ensure effective execution of the Customer Development strategies and roll out of schemes by closely working with the stockiest, SSMs and PSRs across the zone.
Key Accountabilities:
1. Distribution Management:
- Trade management.
- Identify new markets/accounts and bring them under direct coverage on a regular basis.
- Ensure addition of specialty wholesalers.
- Ensure stores in route list are classified according to the accurate RE.
- Ensure that SSM efforts are advised to reduce the number of non-purchasers.
- Ensure optimum usage of activations to drive sales.
- Ensure sales call efficiency.
- Selling stories range selling, handling objections, etc.

2. In-store management:
- Prioritize accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route).

3. Market Updates:
- Secure and draw insights from any competitive information available in public domain regarding:
- New products.
- Activities.
- Schemes.
- Any other developments.

4. Data based working and communication:
- Use data to drive overall business performance.




- Setting objectives for market visits.
- Reviewing sales associates and PSR performance against plan.
- Reviewing stockiest performance against plan.

5. Developing and training:
- Train and develop sales associates through required mode of training (e.g. recent products, toothbrush assortment, focus on medical stores i.e. PASSION understanding).
- Mentor and empower sales associates to perform well by ensuring that CP benefits are availed by SSMs.
- Acknowledge any issues faced by sales associates in the field and provide support to resolve it.

6. Meetings:
- Conduct effective monthly and weekly sales associates meetings.

7. Reporting:
- Compile reports and information as per requirements communicated by AM.

8. Relationship Building:
- Maintain trust and understanding in working with stockists and trade in general, especially partner with key wholesalers to drive business.
- Share success stories and Communic

📌 Customer Development Executive (Chennai)
🏢 Colgate Palmolive India
📍 Chennai