This role will entail devising and executing marketing strategies with a focus on Brand Management, Content marketing, Events and Activations, Communications (Internal and External) with an ample opportunity to build a legacy brand of Bangalore.
Responsibilities
- Translate brand strategy into plans, brand positioning and go-to market strategies.
- Strengthening the brand identity and positioning across online and offline channels for the salon and clinic division.
- Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media
- Creating and managing customer research, promotional collateral to establish and maintain product branding
- Maintain brand consistency across all external and internal creatives and communications
- Handle external Media relationships, PR and agency relationships
- Develop best practices, define and track KPIs for managing marketing success
- Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts

Requirement:
- Superior Communication & Interpersonal Skills




- Dynamic Leadership/People Skills
- Ability to work in an unstructured agile work setting
- Excellent innovative, creative & strategic planning skills with a successful track record of generating higher revenue through marketing efforts.
- Go-getter and positive attitude

Qualifications and Education Requirements
Graduate in Marketing, Business Administration, or Mass Communication
Preferred Skills
- Solid understanding of promotion and media planning - both grassroots and across major mediums (mainly digital)
- Expertise in creative and production process for traditional and digital (incl. video audio) materials
- Handled Content, media, PR and brand campaign management calendar
- Has built marketing experiences across display, social, mobile, online and mass media demands

Experience
3–5 years of experience in brand management, marketing, or advertising roles

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