Job Purpose

Drive retail business growth in the assigned territory by achieving sales targets, strengthening channel distribution, expanding market coverage, managing key trade relationships, and leading the sales team to deliver sustainable business results

.
Key Responsibiliti
esAchieve monthly, quarterly, and annual sales targets for the assigned territor
y.Manage and develop distributors, dealers, and retailers to maximize sales and market penetratio
n.Drive outlet expansion, coverage enhancement, and retailer activation initiative
s.Ensure availability, visibility, and effective merchandising of products across retail channel
s.Monitor market trends, customer requirements, and competitor activities to identify growth opportunitie
s.Build strong relationships with key distributors, retailers, contractors, and influencer
s.Execute sales promotion programs, trade schemes, and market development activitie
s.Drive focus product sales and improve product mix across channel
s.Lead, coach,



and monitor the performance of frontline sales teams to deliver business objective
s.Ensure effective stock management, secondary sales growth, and adherence to sales processe

s.
Key Performance Indicators (KP
Is)Achievement of sales and volume targ
etsSecondary sales gro
wthDistribution expansion and outlet cover
ageRetailer activation and productiv
ityMarket share gro
wthFocus product contribut
ionTeam productivity and performa

nce
Preferred Candidate Pro
file5-10 years of experience in Retail Sales, Channel Sales, or Territory Managem
ent.Solid experience in distributor and dealer managem
ent.Proven track record of achieving sales targets and driving market gro
wth.Experience in building relationships with retailers, contractors, and channel partn
ers.Robust leadership, negotiation, and market development ski
lls.Exposure to building materials, adhesives, paints, construction chemicals, FMCG, or related industries prefer

red.

📌 Area Sales Manager Coimbatore (India)
🏢 Peoplestrong
📍 India