As a Sr. Analyst Promotion Strategy Operations, you will develop and drive promotional strategies across marketplace divisions, translating business goals into scalable frameworks and financial plans. This role is critical to meeting promo GMV targets by enabling data-driven decision-making, improving promotional effectiveness, strengthening price perception, and driving overall business performance.
You will partner closely with Enterprise Price, Merchants, Site, PGM team and cross-functional teams to define promotional roadmaps, influence decisions, and ensure seamless execution of promotional strategies.
Key Responsibilities
Promotion Strategy Development Ownership
Lead the development of T+ and division-level promotional strategies aligned to financial goals and price perception objectives.
Define promo role, offer constructs, discount depth, and cadence across key events and business cycles.
Build and own the promotional roadmap for assigned businesses/divisions, ensuring alignment with merchant priorities and enterprise strategy.
Continuously refine strategies based on market dynamics, competitive landscape, and business performance.
Financial Stewardship Value Optimization
Drive demand generation strategy through promotions, including traffic, conversion, and unit movement, aligned to category and T+ goals.
Translate promotional strategies into robust financial plans, factoring in sales lift, demand elasticity.
Monitor and steer weekly/monthly demand performance against plan; proactively identify risks and course-correct.
Evaluate incrementality and true demand impact of promotions vs. baseline performance.
Incorporate competitive intelligence and market trends to strengthen promo positioning.
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