Assistant Manager - Marketing

Experience Required: 3 to 5 Years

Target Industries: FinTech, Stockbroking, WealthTech, or BFSI (preferred)

Location: Mumbai

Key Responsibilities
Campaign Execution Optimization: Design, execute, and optimize multi-channel campaigns (Email, WhatsApp, RCS, Push Notifications, In-App) specifically geared towards generating quality leads and driving conversions.
Persona Audience Strategy: Work closely with internal and external teams to build compelling, personalized campaigns tailored to diverse consumer segments.
Vernacular Regional Customization: Oversee regional/vernacular adaptations of marketing communications to ensure high resonance across different customer backgrounds and tiers across India.
Funnel Analytics: Monitor and analyze the end-to-end user journey from initial click/install and lead stage right through to final conversion.
Performance Reporting: Track and publish comprehensive performance reports detailing key performance indicators (KPIs), focusing on click-to-lead and lead-to-conversion metrics for respective campaigns and channels.
Stakeholder Coordination: Act as the primary bridge between key cross-functional stakeholders to ensure a swift, seamless,



and compliant rollout of all campaigns.

Required Candidate Profile

Education: Graduate / Postgraduate in Marketing, Business Administration, or a related quantitative field.

Tech AI Tool Proficiency: Must have working knowledge and practical experience using MS Office, AI tools (such as Claude, Gemini, Copilot, etc.)

Experience: 3 to 6 years of proven track record in digital marketing, product growth, or campaign lifecycle management. Direct experience in the fintech or stockbroking domain is a significant advantage.

Skillset Execution: Valuable written and verbal communication skills with a robust eye for analytical detail. Must possess a knack for quick thinking and rapid execution without compromising on quality.

Mindset: A proactive, focused individual who can quickly grasp complex guidelines and thrives in a team-oriented, fast-paced digital ecosystem.

Disclaimer: This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Campaign Manager Maharashtra (India)
🏢 HDFC Securities
📍 India