Assistant Manager Digital Marketing / Performance Marketing
(Real estate)

Department

Marketing

Industry

Real Estate / Construction

Location

Pune, Pimpri Chinchwad

Job Summary

We are looking for a agile and result-oriented Assistant Manager Digital Marketing & Performance Marketing to drive lead generation, brand visibility, and digital growth for our real estate projects. The ideal candidate should have strong expertise in performance marketing, campaign optimization, social media strategy, and digital analytics with a proven track record in generating quality real estate leads.

The role requires a data-driven marketer who can manage end-to-end digital campaigns across multiple platforms while ensuring maximum ROI and brand engagement.

Key Responsibilities
Plan, execute, and optimize paid campaigns on:
Meta Ads (Facebook & Instagram)
Google Ads
YouTube Ads
LinkedIn Ads
Programmatic platforms
Drive high-quality lead generation for residential real estate projects.
Monitor CPL, CPQL, CPV & CPB, conversions, and campaign performance regularly.
Manage lead funnels and coordinate with CRM/sales teams for lead quality analysis.
Optimize campaigns through A/B testing, audience segmentation,



and retargeting strategies.
Develop and execute digital marketing strategies for project launches, branding campaigns, and seasonal promotions.
Handle social media planning, content boosting, and audience engagement strategies.
Coordinate with creative and content teams for ad creatives, landing pages, reels, and campaign assets.
Manage website performance, landing pages, SEO basics, and user journey optimization.
Ensure robust online brand presence across all digital platforms.

Analytics & Reporting
Prepare daily, weekly, and monthly performance reports.
Track KPIs including:
Lead generation
Cost per lead (CPL)
Conversion ratio
Website traffic
Engagement metrics
Use tools like:
Google Analytics
Meta Business Suite
Google Tag Manager
Search Console
CRM dashboards

Requirements
Real Estate industry experience is mandatory
Proven experience in generating and managing real estate leads
Robust hands-on expertise in Meta Ads and Google Ads
Experience handling large-scale lead generation campaigns
Understanding of CRM systems and sales funnel management.

📌 Assistant Manager Digital Marketing Maharashtra (India)
🏢 Mangalam Landmarks
📍 India