Role Overview
Position: Field Marketing Executive / Medical Liaison Officer
Facility: AICRS Hospital, Lake Town, Kolkata
Department: Business Development & Marketing

Core Responsibilities
Referral Network Development: Conduct regular field visits to local physicians, general practitioners, and dental clinics to establish and expand a robust referral pipeline for craniofacial, reconstructive, and advanced dental surgeries.
Hospital Advertising & Outreach: Execute on-ground promotional strategies. Distribute clinical marketing collateral, coordinate local offline advertising efforts, and organize community health camps or continuing medical education (CME) events to elevate facility visibility.
Relationship Management: Serve as the primary point of contact between referring doctors and the hospital. Ensure seamless communication regarding patient admissions, treatment progress, and discharge summaries to maintain trust with external partners.
Market Intelligence & Reporting: Monitor local healthcare trends and competitor activities.



Maintain accurate logs of daily field visits, doctor interactions, and referral conversion metrics to present to hospital administration.

Required Competencies
Experience: 2 to 5 years in healthcare business development, pharmaceutical sales, or hospital field marketing.
Industry Knowledge: Solid understanding of regional medical networks, clinical terminology, and patient referral dynamics.
Communication: High proficiency in negotiation, relationship-building, and skilled presentation. Fluency in English, Bengali, and Hindi is required for effective local engagement.
Mobility: Willingness to travel extensively within the designated territory and manage a energetic field schedule.
Education: Bachelor’s degree in Business Administration, Marketing, Science, or a related field.

Pay: ₹10,000.00 - ₹12,000.00 per month

Work Location: In person

📌 Marketing Assistant Kolkata (India)
🏢 AICRS HOSPITAL
📍 India