About the Role:

We are looking for a results-driven Digital Marketing professional with proven experience in D2C (Direct-to-Consumer) eCommerce websites. The ideal candidate will be responsible for driving traffic, improving conversion rates, and increasing online sales through performance marketing, SEO/SEM, social media, and website optimization strategies.

Key Responsibilities:

1.Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other paid media platforms.

2. Manage end-to-end D2C website marketing operations including traffic generation, conversion optimization, and retention.

3. Develop and execute SEO and content marketing strategies to drive organic visibility and growth.

4. Manage email marketing, WhatsApp campaigns, and push notifications for customer engagement and repeat purchases.

5. Collaborate with design and content teams to create compelling creatives and copy for ad campaigns.

6. Analyse campaign performance, track key metrics (CPC, CTR, ROAS, CPA),



and provide actionable insights.

7. Work closely with the tech and product teams to ensure smooth website performance, landing page optimization, and improved user journey.

8. Stay updated with the latest trends, tools, and best practices in digital marketing and D2C eCommerce.

Requirements:

1. 7+ years of hands-on experience in digital marketing, preferably for a D2C or eCommerce brand.

2. Strong knowledge of Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush), and Analytics (GA4).

3. Proven experience in performance marketing, conversion rate optimization, and remarketing campaigns.

4. Excellent analytical, communication, and project management skills.5. Ability to work independently and manage multiple campaigns simultaneously.

Valuable to Have:

• Experience with Shopify or other D2C website platforms.

• Familiarity with influencer marketing, affiliate programs

📌 Head Digital Marketing (New Delhi)
🏢 Seikor Group
📍 New Delhi