Organic growth doesn t happen by accident it happens because someone owns the strategy, sets the technical standard, and makes sure the whole team executes to that bar. At Rivulet IQ, the SEO Strategy Lead is that person: a senior individual contributor and team leader who drives results on their own client portfolio while raising the quality of everyone else s work around them.

This is a hands-on leadership role, not a step away from execution into pure management. You re expected to stay embedded in your own accounts running audits, building strategy, writing briefs while also mentoring the team, reviewing their deliverables, and representing SEO directly and confidently in front of US-based clients and stakeholders, without a translator or intermediary.

This role is not a good fit if:

- You re looking for a purely execution-based, backend SEO position with no client interaction
- You re not comfortable leading a client call in English, pushing back on a client s idea, or explaining a technical issue in plain language to a non-technical stakeholder
- You haven t previously mentored or reviewed the work of junior team members

This role is for someone who enjoys:

- Owning client outcomes directly, not just overseeing them
- Setting the technical and strategic bar for a team, not just following it
- Moving fluidly between a technical audit, a content strategy, and a live client call
- Staying ahead of how search itself is evolving including AI-driven search

If you re someone who wants both the depth of hands-on SEO work and the responsibility of shaping how a team delivers it and the confidence to lead client conversations solo this role gives you all of it.

What you ll really be doing 1. Own Your Projects End to End

- Independently manage a portfolio of client SEO accounts from onboarding and audit through strategy, execution, and reporting
- Develop customized SEO strategies aligned to each client s business objectives, competitive landscape, and content capacity
- Conduct comprehensive audits covering technical SEO, on-page, content, and off-page factors, and translate findings into explicit, prioritized action plans
- Lead SEO planning for website launches, redesigns, and migrations ensuring rankings and indexing are protected throughout
- Take full ownership of outcomes on your accounts: traffic growth, ranking improvements, and organic conversion performance

2. Lead and Elevate the SEO Team
- Lead, mentor, and develop junior and mid-level SEO team members building capability, not dependency
- Review team deliverables (audits, briefs, reports, strategy documents) before they go to clients, ensuring accuracy, quality, and consistency
- Assign work based on capacity and skill, and step in on complex or high-stakes tasks where extra expertise is needed
- Run structured team check-ins to track progress, unblock issues, and share learnings across accounts
- Support team members in developing their own client communication and strategic thinking skills over time

3. Technical SEO Execution and Oversight
- Identify and resolve crawlability, indexation, redirect, schema, and site architecture issues across your own and team-managed accounts
- Optimize Core Web Vitals, page speed, and mobile performance, and guide team members through similar work
- Collaborate with the development team to implement SEO recommendations correctly and on schedule




- Maintain high technical SEO health monitoring across active engagements using tools like Screaming Frog, Google Search Console, and Ahrefs
- Serve as the internal technical escalation point for complex problems

4. Content On-Page Strategy
- Build keyword-focused content strategies and detailed content briefs, and review those produced by team members
- Conduct keyword research, intent mapping, topic clustering, and competitor gap analysis, and ensure the team applies the same rigour
- Optimize meta tags, heading structure, internal linking, and page architecture across client sites
- Work closely with content writers and designers to embed SEO requirements from the brief stage, not patch them in after
- Conduct content gap analyses and proactively identify opportunities to improve organic visibility and topical authority

5. Client Communication Reporting
- Lead client calls and strategic planning discussions independently, representing the SEO function with clarity and confidence in English
- Track and report on organic traffic, keyword rankings, conversions, and engagement metrics across your portfolio
- Produce structured, insight-driven performance reports that connect SEO activity to business outcomes, not just data exports
- Review and quality-check reports produced by team members before they reach clients or internal stakeholders
- Proactively flag risks, opportunities, and algorithm-related impacts before clients ask, and push back constructively when a client s request works against their own SEO goals

6. AI-Driven SEO Answer Engine Optimization (AEO)
- Lead AI-powered SEO initiatives including optimization for AI search surfaces such as Google AI Overviews, Perplexity, and ChatGPT-referenced content
- Develop and implement AEO strategies: structured data, entity optimization, FAQ and schema markup, content structured for featured snippets and direct answers
- Use AI tools for keyword clustering, content optimization, gap analysis, and reporting efficiency, and introduce the team to responsible use of these tools
- Stay ahead of algorithm updates, AI search developments, and emerging SEO practices, and bring relevant insights back to the team

7. Cross-Team Collaboration
- Work with the development team on technical implementation, communicating SEO requirements in developer-friendly language
- Collaborate with designers to ensure UX decisions don t compromise SEO especially on site architecture, pagination, and content hierarchy
- Coordinate with Project Managers to ensure SEO tasks are properly scoped, scheduled, and tracked within project timelines
- Partner with Account Managers and the US team on client strategy discussions, scope conversations, and escalations

8. Process Standards Documentation
- Develop and maintain SEO SOPs, checklists, and workflow documentation covering audits, reporting, content briefs, and technical handoffs
- Identify process inefficiencies and introduce improvements or automation opportunities that increase output without compromising quality
- Drive knowledge sharing within the team,



ensuring learnings from one account benefit work across all accounts
- Build and maintain an internal library of templates, frameworks, and best practice guides

Who will thrive in this role

- You want to stay hands-on with your own accounts while also raising the bar for a team
- You can lead a client call in English independently no translator, no intermediary and hold your ground on a technical point
- You take full ownership of outcomes traffic, rankings, and conversions not just deliverables
- You mentor by building capability in others, not by creating dependency on you
- You stay genuinely curious about how AI is reshaping search and bring that thinking back to the team
- You document and systemize what you learn so it benefits the whole team, not just your own accounts

Qualifications Skills Experience

- 6+ years of hands-on SEO experience with measurable organic growth across multiple client accounts
- 2+ years in a lead or senior role reviewing others work, setting standards, and mentoring junior team members
- Agency background preferred managing clients across different industries, business sizes, and CMS platforms simultaneously

Must Have Skills

- Excellent written and verbal English communication able to independently lead client calls, present strategy, and represent Rivulet IQ directly to US-based stakeholders
- Strong technical SEO fundamentals: crawl budget, indexation control, canonical handling, redirect mapping, hreflang, schema, and site architecture
- Ability to read HTML source and structured data outputs to identify implementation errors and communicate precise fixes to developers
- JavaScript SEO awareness understanding how rendering affects crawlability and indexation on JS-heavy sites
- WordPress SEO experience Yoast/RankMath configuration, plugin conflicts, and CMS-level technical issues
- Shopify SEO experience collection and product page structure, canonical issues, and platform constraints
- Familiarity with at least one additional CMS (Webflow, Squarespace, Wix, or custom builds)
- Experience working with international clients, particularly US-based accounts

Tools Platforms

- Screaming Frog, Google Search Console, Ahrefs, SEMrush, Looker Studio
- AI tools for keyword clustering, content optimization, and reporting

Nice to Have

- International and multi-language SEO hreflang, regional targeting, and market-specific keyword strategies
- Large-scale site migration experience (100,000+ pages) pre-migration audits, redirect mapping, and post-launch monitoring
- Understanding of CRO and UX principles as they relate to organic landing page performance
- Log file analysis for advanced crawl behaviour diagnosis
- SEO certifications (Ahrefs Academy, SEMrush, Google Analytics, or similar)

What this role offers

- Ownership of a client portfolio alongside real influence over team standards and direction
- Direct, unmediated client-facing responsibility with US-based stakeholders
- Exposure to cutting-edge AI search and AEO work, not just traditional SEO
- A hands-on leadership path depth in execution plus scope in mentorship

Job Type: Full Time

Job Location: Ahmedabad

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 SEO Strategy Lead (Gujarat)
🏢 Rivulet Digital
📍 Gujarat